from AIDS Vancouver
Overview
We’re looking for a social media and digital visionary with exceptional leadership skills; someone who can drive a strategy and realize our social media goals and activations within the organization and community. If you are a seasoned communicator who thrives on out-of-the-box thinking, social media advertising strategies, and enjoy creating innovations in the industry while being part of by an award-winning team, this could be the role for you.
Organization Overview
Reporting to the Executive Director, the Social Media Manager, will work closely with the Leadership Team and Operational teams. This is a temporary, part-time contract position.
Responsibilities
- Create and implement social media strategies on behalf of AIDS Vancouver appealing to local, national and global audiences
- Drive innovation and forward-thinking ideas around community growth and engagement
- Lead the development and creation of content across relevant social media platforms including Facebook, Instagram, Pinterest, Google+, Google Ads, YouTube, Twitter, LinkedIn, Flickr, Tumblr, Xtra, Squirt and our Website
- Develop and implement all organization specific paid social and digital campaigns on appropriate channels including; ad management, A/B testing, bid management, audience research
- Work in collaboration with Program Coordinators to promote programs via social media
- Keep up to date on agency-related events on Agency Calendar
- Monitor paid campaigns to ensure they are reaching the KPI targets
- Action feedback from reports, analyses, and recommendations into concrete plans
- Develop a deep understanding and appreciation of target audiences and what resonates with them
- Write content that includes website, digital ad copy, and social media content where needed
- Evaluate and manage external vendors for social media campaigns, photo/video, tools and platforms for the business
- Create visually innovative campaigns and successfully launch them
- Additional duties/responsibilities as assigned
Qualifications
- Bachelor’s degree in marketing, communications, or business
- 2-3 years of multi-channel digital marketing experience, social media management and strategy
- 2+ years advanced experience using core social media networking such as Facebook, Twitter, Instagram, Pinterest, Google, YouTube, etc.
- Experience in paid social and digital advertising is preferred
- Experienced in Google Tag Manager, Google Analytics, AdWords and Display Network
- Hands on experience using management and analytics tools.
If you are interested in this position, please send your resume/CV to: [email protected]. No phone calls please.
This posting will remain open until a suitable candidate is found. Although we consider every application carefully, only those selected for an interview will be contacted. AIDS Vancouver is an equal opportunity employer and we encourage applications from those of diverse backgrounds (incl. gender, sexual orientation, ethnicity, community origin, and HIV status).