We Are Allies website and social media campaign launched at the beginning of July.

Developed by researchers and subject matter experts from a broad range of backgrounds, this campaign showcases research-based information and personal narratives from a range of perspectives about gender diversity and gender-affirming care for youth. The campaign builds awareness about the prevalence of health misinformation and the importance of learning accurate information by lifting up the voices of young trans people, supportive relatives/parents/caregivers, Indigenous leaders, healthcare providers and other experts. This campaign was shaped by community members, parents/caregivers, healthcare providers and researchers from across Canada, and showcases stories from people from across Canada.