Hottest at the Start

Health Initiative for Men (HIM)’s Hottest at the Start campaign continues through online video.  Having debuted at this year’s Vancouver Out On Screen Film Festival, this attention-grabbing video campaign speaks to gay men in a frank way about Acute HIV infection.   

The campaign explains that HIV is “hottest,” or most transmissible at the start of a new infection, drawing a parallel to the sexual excitement of a new relationship. With studies of gay men in Vancouver telling us that 25% of those under 30 years old haven’t been tested for HIV, and 1 in 5 gay men are now HIV positive, the video hopes to encourage men to get tested after a risky sex event and know their HIV status as soon as possible.

Check out the video online at the HIM website: